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Do you want to appear in Google’s Featured Snippets results page? Here we have mentioned 9 tips about how to rank on Google’s Featured Snippets:
Here you can find out which featured snippets your competitors are using and earned as well as find out which featured snippets you’re already ranking for.
Also, optimize your content for the same words and topics. But when you focus on your snippets, make your keep an eye out on other keywords that can also help you to rank as well.
The best method to find snippets that you can optimize content for is to think like your audience. Focus on that exactly what question are people asking?
In the digital marketing world, there are lots of terms and acronyms that can be intimidating and confusing for those who aren’t familiar with these terms.
Identify your competitors and content ideas. Now, steal their snippet by doing a little bit of effort. You can also identify some sites to see the pattern to Answer the Public.
You have to answer the questions like how, what, when, where, why, or who. The best place to find out the types of questions people might be asking about a particular topic is Answer the Public.
So, pick a question to answer the public. But don’t forget that you may want to do some keyword research before you go for all these things to make sure the words you’re searching are SEO friendly.
Now is the time for some good old keyword research.
Already you are doing it. But you can also optimize your keyword research which helps you to get featured snippets, too. You can use a tool or two to find out if a search query will bring up featured results or not.
If you are already ranking on a particular keyword, it’s worth finding out if Google currently brings up featured snippets for those keywords. Try to rank by answering the questions that people have about that topic. After that format your content and include tags that relate to those questions.
Try to answer more than one question in each of your articles, which is also helpful.
Well, it also revealed that once a page comes on the featured snippet, most probably it becomes featured in other related queries.
That’s the reason why you should have to structure your article in a way that answers every question related to you in one location.
If you want to earn featured snippets, focus on one solid article that answers tons of questions rather than to go for multiple articles.
Word count is a big factor that also considers it, too.
Keep your section tight and concise that will help Google to easily feature your content. Divide your lists, paragraphs, and steps rather than put them all run together.
According to SEMrush, very normal length is used for a featured snippet, which is between 40-50 words.”
That’s why you should try to keep each section of your content not longer than 50 words and not shorter than 40.
Always use headers to break up your content sections.
This is the quick and simple way to give a format your content for featured snippets is to make sure that you break up each section.
Try to use the “Paragraph styles” section on Google Docs or in WordPress to do this. Organize your lists, step, or paragraphs with the headers. Make sure that organize your subheadings by size.
Your article should be in chronological order, too, then Google will more likely to feature it.
Another great tip, add a new area into a site devoted to providing resources to your readers and customers.
Featured snippets give you great opportunity to attract website traffic and also they could be your new leads, it is a smart idea to redesign your site in a way that lets you optimize “how-to” content.
Most websites are creating whole sections on their websites that are specifically for giving answers to their audience’s questions.
If you do not want to create a “how-to” section, Q&A is a good idea insists on it. Answers to frequently asked questions about your products, services, or industry might be a good option for you.
High-quality images and videos can increase the chances of ranking for featured snippets.
Most of the people love to learn something visually, which is why photos and videos can help you rank for featured snippets.
Adding images is not too hard.
65% of people watch at least three-quarters of a video, and 59% of executive’s trust that people more like to watch a video if you combine the text also with video.
Simply create a voice transcript for your videos. Google can easily recognize the text and might choose your video for its featured snippet. Try to use high-quality content on your videos.
That allows you to combine video efforts and SEO and keyword research plans, optimizing your videos for featured snippets, too.