You create a website. You spent a lot on social media and SEO marketing. Don’t you think you are missing something important? It is to create and optimize your Google My Business account. Google is one of the most widely used search engine platforms. For local businesses, Google My Business is one of the best tools that help to improve ranking, gain trust, and increase sales. No matter how big or small your business, you should have Google My Business account to gain local visibility in Google.
What is GMB?
My Business is best known as GMB. It is a free tool that allows local businesses to create a profile and get control over how their business information appears on Google and Google Maps.
There are lots of features GMB offers. You can add photos, create a compelling business description to entice the customer to visit your local address or website. You can display your work hours and contact information. Google My Business generates free analytics to tell you how many people have found your business online.
Importance of GMB
According to Moz, in getting local search ranking GMB plays a significant role. It improves your online appearance. People searching for a specific service in your area can contact you directly or reach to your website. Juris Digital did a heat map study and observed that around 32% of people click on Google Map results and the rest on organic or paid searches. So, if your local business has no GMB account, you can miss a majority of users. At the same time, reviews on Google will help to gain the trust of new buyers.
According to a study by Brightlocal, around 90% of buyers believe in online reviews. It means you have the chance to get the trust of buyers by encouraging clients to post their feedback on your GMB.
How to Optimize GMB
My Business account will not give you benefits until you optimize it effectively. Hire an SEO company like us to optimize your GMB page. It needs a name and some basic details.
Write a compelling business description of around 250 words. In the description, highlight your key selling points. Do a quick search to get some ideas from others. Provide images relevant to your business. If you provide your product image, it will look more realistic. At the same time, you can also add a short video describing your business.
