The year 2020 has knocked on our door. If we are practicing the traditional way, it’s time to wake up and opt for some new trends. The year 2020 SEO seems to be a bit different from the previous year SEO. Google is facing tough competition with its rival Amazone and is bound to provide the best results to its users. Let’s take a dip into 2020 SEO trends.
Rich Snippets
For every business website, using a rich snippet feature is the demand for 2020. It is all about describing more about your business that includes why, how, and where. It also includes testimonials, work experience and much more. It is a technique that displays more information about your business. In a simple SEO technique, the title and the meta descriptions are visible with the URL. But adding rich snippets will feature customer ratings, faqs, and business details.
Targeting Long Term Keywords
You may have heard to use long term keywords in 2018 and 2019 also. So, what’s new about it? According to reputed online marketing websites, there will be a massive increase of up to 50% in voice search. For which, users are going to use long term keywords to get the best results because voice search is easy than typing. For example, instead of targeting 2020 smartphones, target the keyword “the best smartphones of 2020.” It will increase your visibility.
Content Format
Your website content should be presented effectively rather than in a simple straight forward manner. Adding why, how, and where features will engage users. Adding images and videos will help to gain trust. So, focus on content format.
Focus to Appear As A Specialist
Google and other search engines focus to provide the best result. So, they are targeting those websites that appear specialist. For example, if your business is related to the beauty industry, you should show yourself a beauty expert. If you relate to the finance industry, you can appear as a finance expert. For which, creating a Google business page will be valuable for you. Request your clients to provide their positive feedbacks on the Google business page. Link the website with the page, so that Google can show you as expertise.
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